Rule #1: Impact- Must grab the viewers attention within the first five seconds.
Rule #2: Cropping- Must get unwanted visual information.
Rule #3: Biggest, Best Favorably Placed
Rule #4: KISS- Keep it Simple, Stupid.
Rule #5: Rule of Thirds
Rule #6: Leading Lines
Rule #7: Balance
Rule #8: Use of Framing
Rule #9: Avoiding Mergers
Rule #10: Room for Logical Movement